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Types of Facebook Custom Application

Facebook seems to have become the unbeatable leader of the social media networking arena. It is as popular with businesses as it is with individual users. This is because it has offered businesses unique opportunities for promotion through Facebook custom applications and fan pages. Businesses are making substantial money with these innovative Facebook applications, through which they connect to the ends users. Facebook applications have spread like wild fire through the social network scene.

Facebook Custom Application: Types

Here are some main types of Facebook applications you can have on your fan page or canvas:

Contests: You can have a Facebook custom application on which you can run contests. For instance, you can ask an interesting trivia questions, which may or may not be related to your products. From among the users who answer the question, you can randomly pick one and reward him or her with a gift. This will attract more users to the next contest you run. This will also go a long way in popularizing your brand.

Giveaways: Many companies have applications built to offer free products to Facebook users. These are generally based on a random pick. For instance, you can announce a chance of getting free gifts on signing up on your page. Many users, in the hopes of getting the gift, will sign up with you. This will help to increase awareness regarding your brand. One of the best examples of giveaway Facebook applications is the one launched by Digicel, a Jamaica-based cellular phone company. After it launched a “Giveaway” campaign, its fan page grew to 100,000 users. The company had put a code on its page on Facebook and gave away free phone credit to people who were the first to dial the code. The giveaways also included free handsets.

Games: Some Facebook applications are quite interactive and engaging, offering users the opportunity to play games and at the same time connect with their friends. Games on Facebook let players update their friends about their achievements and even send them invitations to play the game. Businesses can leverage on game applications to send messages or direct promotional items to users who receive notifications.

Charitable Fundraising: A number of charitable organizations also use Facebook custom applications. This helps them create awareness about their causes and raise funds at the same time.

One of the companies to have a Facebook custom application is Avenue Social. The development team of Avenue Social has experience in creating a variety of Facebook applications, including games, gifts, quizzes, competitions, charitable fundraising, coupons and giveaways.

Authors@Google: David Chang

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