Organic Store Wars

When to Use Organic vs. PPC with Your Marketing Campaign

If you have ever eaten a fresh, organically grown tomato right off the vine, then you know what I’m talking about. An organically grown tomato, grown by you, from the seed that you planted is much sweeter than the tomato you buy in the store. Not only does it taste better, it looks better too. More importantly, you took the time to plant the seed and watch it grow. You tended to it and kept the bugs from destroying it. Sure, you could buy a tomato and get instant results. But, growing a tomato over time may prove a rich decision.

In the internet marketing world, we are faced with drawing traffic to our offering either by organic means and/or by buying attention. Both have their merit. For those of you who are new to internet marketing, take a look at Google page. If you have been around, skip this paragraph and catch me down the page. Looking at the page, you see search results. In the middle are 10 results on the first page. These are organic results. There is a behind the scenes battle to climb the rankings and to get in the top 10. How you search engine optimize (SEO) the keyword depends on how you rank. Also, once you get to the first page, you have to keep up with the organic work. On the right side of the page, another battle is happening… the bidding war to buy one’s way on the page with that keyword search. If you have the money, not a bad battle to take on. However, you are competing with large companies who have lots of money to throw at a Pay Per Click (PPC) ad.

Okay, now that we are all back together, let’s look at organic, slow growth versus PPC advertising. In a campaign, you may want to use both. Build the trusted, content driven organic presence and the throw your offering out there advertising approach. But, have a clear plan for doing both or either. A clear marketing plan with a budget, measureable goals and return on investment (ROI) is critical to gauging the success or failure of your campaign.

A word about PPC. Google, Yahoo, Bing and other search engines are not the only PPC game in town. Social media offers pay per options that have intuited demographic and “like” information that make it a dream for some advertising applications. Read my blog post social media, a nightmare for users and 4 reasons it’s a dream for advertisers for more information on this subject. One has potentially billions of impressions they can tap. One can pinpoint market and hone in on a niche. Then, after a bidding war, your ad will show up on the prospects “wall” for them to click and enter your offering.

Another word about PPC. Visitors are on to PPC and know that they are ads…well, most search engines clearly define the ad space. Like the control they have with a clicker for TV, they can ignore the ads. Often they do. After all, people want to buy. Especially we Americans. But, nobody wants to be sold or fooled.

We want to make informed decision and we want help with good content to make the buying choices. This is where organic ranking comes in. Here is an example. Say you search the term, internet branding experts, because you are looking to improve your brand and image of your company. So you go to your favorite search engine and type in, internet branding experts, you will get pages of companies, firms books that are organically relevant with content to that search. So, you click on a few and read and make choices. You may only look at the first page; perhaps the second or third. Chances are not more than three pages. There is the fierce competition to get on the first page to get your attention. Maybe you click a few, like Metamorphnet and you see if there is a fit.

When you are analyzing your campaign, look at both organic and PPC. There are times when you want to grow your tomato and taste the fruit. Other times, you can’t wait and you need that tomato right away for that salad. Either one can work. Depends on what you want to accomplish.

Even the hippies are racist?

I was at the whole foods store (a place where alot of vegans and hippies buy their organic foods) and as I was leaving I saw a car in the parking lot with about 4 different bumper stickers. Most of them were very open-minded statements about saving the earth and eating organic, and one said “NO ARABS NO TERROR!” How is it that someone so seemingly open-minded could be so outwardly racist!? Are they suggesting that all Arabs must die? Even the pro-war activists arent so cruel as to kill them all! What is going on with the world!?
While I am not a hippie, nor a vegan, I dont not hate them.
I never said that ALL hippies are racist, I am just suprised that that ONE was so close-minded!
Racism= hating someone due to their race.

Well, that was a stupid sticker alright! Only shows that even hippies can be short sighted bigots!

Grocery Store Wars | Join the Organic Rebellion

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